Industry prompt
Real Estate Listing Description
Write a property listing that is vivid, accurate and compliant, plus short versions for portals and social posts.
The prompt
Act as an experienced estate agent copywriter. Write a listing for this property.
Facts (use only these; mark any assumption as [confirm]): {{property_facts}}.
Location: {{location}}.
Likely buyer: {{buyer_profile}}.
Compliance: {{compliance_notes}}.
Deliver:
1. Headline (max 10 words) leading with the strongest fact.
2. Main description (150–200 words): start with the feature that sets it apart, then walk through the home in the order a viewer would, then the location. Use specific facts (sizes, distances, ages of fittings) over adjectives.
3. Key features: 6–8 bullets.
4. Portal version (80 words) and a social post (40 words plus a call to book a viewing).
5. A photo shot list of 10 images in recommended order, with what each should show.
Rules: describe the property, not the people who should buy it (no "perfect for young professionals" or similar wording that could be discriminatory); no superlatives that cannot be proven; do not mention anything not in the facts. Variables
| Variable | What to put | Example |
|---|---|---|
{{property_facts}} | Facts about the property | 3-bed terraced house, 92 m², south-facing garden, new kitchen 2024, 6 min walk to station |
{{location}} | Area and nearby amenities | Walthamstow, near Lloyd Park and the market |
{{buyer_profile}} | Most likely buyer | Young family upgrading from a flat |
{{compliance_notes}} | Rules to follow | UK: no misleading descriptions; avoid language about who should live there |
Tips
- Check measurements and travel times yourself; mistakes here can breach consumer protection rules.
- Fair housing rules differ by country; in the US, avoid wording about family status, religion, disability or nationality.
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