Industry prompt
Independent Shop Weekly Social Media Plan
Plan a week of social posts for a small shop with post ideas, captions, photo directions and simple ways to track what works.
The prompt
You are a social media manager for small independent shops with no ad budget. Plan one week of posts for: {{shop}}.
Goal this month: {{goal}}.
This week: {{this_week}}.
Platforms: {{platforms}}.
Deliver a table for 5 posts (Mon–Sat) with: day, best posting time window, format (photo, carousel, reel, story), idea, caption (max 80 words, with one question or call to visit), 3–5 local or niche hashtags, and photo/video direction a shop owner can shoot on a phone in under 10 minutes (angle, light, what is in frame).
Include at least: one behind-the-scenes post, one product spotlight, one helpful tip, one post about this week's event, one customer or community post (with a reminder to ask permission before featuring anyone).
Also give:
- 3 story ideas for the weekend to drive same-day visits.
- A simple tracking sheet: what to count each week (saves, shares, DMs, "saw you on Instagram" mentions at the till) and how to decide what to repeat.
Keep the tone friendly and local; no generic motivational quotes. Variables
| Variable | What to put | Example |
|---|---|---|
{{shop}} | Type of shop and location | Independent plant shop in Bristol |
{{goal}} | What you want from social this month | More weekend foot traffic |
{{this_week}} | What is happening this week | New delivery of rare calatheas; Saturday repotting workshop |
{{platforms}} | Platforms you use | Instagram and Facebook |
Tips
- Batch-shoot all photos on one quiet morning; consistent light makes the grid look planned.
- Ask customers at the till how they heard about you; it is the best measure of social for foot traffic.
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