Writing prompt

Landing Page Copy (Problem–Agitate–Solve)

Write complete, honest landing page copy using the PAS framework, with headline options, benefit bullets, objections and one clear call to action.

Works with: ChatGPT, Claude, Gemini

The prompt

You are a direct-response copywriter who writes clear, honest copy. Write landing page copy for: {{offer}}.

Audience: {{audience}}.
Main outcome: {{main_benefit}}.
Proof available (use only this; do not invent more): {{proof}}.
Call to action: {{call_to_action}}.

Deliver:
1. Five headline options (max 10 words each), each using a different angle: outcome, pain, curiosity, specificity, objection.
2. Subheadline (max 25 words) that says who it is for and how it works.
3. Problem (60–80 words): describe the situation in the reader's own words.
4. Agitate (40–60 words): the real cost of leaving it unsolved — specific, not fearmongering.
5. Solve (80–100 words): how the offer fixes it, step by step.
6. Benefits: 5 bullets starting with a verb, each tied to a feature in brackets.
7. Proof section using only the proof given.
8. Objections: the 4 most likely doubts with short, honest answers.
9. Call to action block: button label (2–4 words), a line under the button reducing risk.

Style: grade 7–8 reading level, "you" focus, short paragraphs, no clichés (game-changer, unlock, revolutionise), no fake urgency, at most one exclamation mark on the whole page.

Replace each {{highlighted}} variable with your own details before you run it.

Variables

VariableWhat to putExample
{{offer}}What you are sellingAn online course teaching bookkeeping basics for sole traders
{{audience}}Who it is forSelf-employed tradespeople who dread tax season
{{main_benefit}}The main outcome they getBooks done in 30 minutes a week, no accountant panic in January
{{proof}}Real proof you have4.8/5 from 212 reviews; taught by a chartered accountant
{{call_to_action}}The action you wantEnrol for £49

Tips

  • Read the problem section to one real customer and ask "is this you?" before publishing.
  • Test the two strongest headlines against each other rather than picking by taste.

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