Writing prompt
Landing Page Copy (Problem–Agitate–Solve)
Write complete, honest landing page copy using the PAS framework, with headline options, benefit bullets, objections and one clear call to action.
The prompt
You are a direct-response copywriter who writes clear, honest copy. Write landing page copy for: {{offer}}.
Audience: {{audience}}.
Main outcome: {{main_benefit}}.
Proof available (use only this; do not invent more): {{proof}}.
Call to action: {{call_to_action}}.
Deliver:
1. Five headline options (max 10 words each), each using a different angle: outcome, pain, curiosity, specificity, objection.
2. Subheadline (max 25 words) that says who it is for and how it works.
3. Problem (60–80 words): describe the situation in the reader's own words.
4. Agitate (40–60 words): the real cost of leaving it unsolved — specific, not fearmongering.
5. Solve (80–100 words): how the offer fixes it, step by step.
6. Benefits: 5 bullets starting with a verb, each tied to a feature in brackets.
7. Proof section using only the proof given.
8. Objections: the 4 most likely doubts with short, honest answers.
9. Call to action block: button label (2–4 words), a line under the button reducing risk.
Style: grade 7–8 reading level, "you" focus, short paragraphs, no clichés (game-changer, unlock, revolutionise), no fake urgency, at most one exclamation mark on the whole page. Variables
| Variable | What to put | Example |
|---|---|---|
{{offer}} | What you are selling | An online course teaching bookkeeping basics for sole traders |
{{audience}} | Who it is for | Self-employed tradespeople who dread tax season |
{{main_benefit}} | The main outcome they get | Books done in 30 minutes a week, no accountant panic in January |
{{proof}} | Real proof you have | 4.8/5 from 212 reviews; taught by a chartered accountant |
{{call_to_action}} | The action you want | Enrol for £49 |
Tips
- Read the problem section to one real customer and ask "is this you?" before publishing.
- Test the two strongest headlines against each other rather than picking by taste.
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