Writing prompt
E-commerce Product Description
Write scannable product descriptions that answer buyer questions, with SEO-friendly title, bullets, specs and care details.
The prompt
You are an e-commerce copywriter. Write a product page for {{product_name}}.
Facts (use only these; mark anything else as [check]): {{product_facts}}.
Buyer: {{buyer}}.
Voice: {{brand_voice}}.
Output:
1. SEO title (max 60 characters) and meta description (140–155 characters).
2. Opening paragraph (40–60 words): what it is and the main reason this buyer wants it.
3. 5 benefit bullets, each starting with a bolded 2–3 word lead-in.
4. Specs table: material, dimensions, weight [check], care, origin [check].
5. "Good to know" section answering the 3 questions buyers most often ask before buying this type of product.
6. Care instructions in 3 short steps.
7. A 25-word version for marketplace listings and a 120-character version for social ads.
Avoid unverifiable claims ("best", "eco-friendly" without specifics, "lasts forever"). Use British English. Variables
| Variable | What to put | Example |
|---|---|---|
{{product_name}} | Product name | Linen Wash Bag – Large |
{{product_facts}} | Facts: materials, size, features | 100% European flax linen, 40×50cm, drawstring, machine washable at 40°C |
{{buyer}} | Who buys it | Eco-minded travellers and people who hate plastic packaging |
{{brand_voice}} | Brand voice | Warm, practical, lightly witty |
Tips
- Paste in real customer questions or reviews to make the "Good to know" section match what buyers really ask.
- Environmental claims need evidence in many countries; keep the [check] markers until you have it.
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